The magic behind this channel is understanding how your brand gets in front of the right person. Here’s how it works:
We Create a Compelling Ad:
FanBase creates the display ad using graphics, images, text, and other media. The ad is designed to attract the attention of potential customers and encourage them to click on the ad.
We Choose the Right Target:
Together, with you, FanBase chooses the targeting options such as demographic, geographic, behavioral, or contextual targeting to reach the right audience.
Ad is Submitted to the Ad Network:
FanBase works with the top media buying platforms in the world to ensure the best placements & lowest costs, resulting in the strongest ROI for our clients.
Ad is Displayed on Websites:
When a website publisher agrees to display the ad, our ad network serves the ad on the website. The ad appears on the website in various locations such as the header, sidebar, or footer wherever your target is online – checking the weather, watching their teams, playing a game, reading the news, and more.
User Clicks on the Ad:
If a user finds the ad interesting or relevant, they can click on the ad. Clicking on the ad takes the user to your website or landing page.
Ad Performance is Measured:
We track the performance of the ad using metrics such as impressions, clicks, click-through-rate (CTR), conversions, and return-on-investment (ROI). We use this data to optimize the ad campaign and improve its performance.