Increase Awareness & Drive Demand
Blending real-time data with bidding, we create strategic display ad campaigns to meet your audience exactly where they are to deliver unbeatable results. We deliver the right message to the right people— at the right time —by leveraging the knowledge of seasonal fluctuations in resort towns, we create campaigns that inspire action for every audience and season.
Why Programmatic Display Advertising?
5 billion people are on the internet at any given time. Display ads can help increase brand awareness by exposing your business to a wider audience. This can lead to more people becoming familiar with your brand and considering your products or services when making a purchase decision. It’s important to have a well-planned and executed display advertising strategy to maximize its effectiveness and return on investment (ROI).
Display ads can be targeted to specific audiences based on factors such as demographics, interests, and behaviors. This can increase the likelihood of your ads being seen by people who are more likely to be interested in your products or services, resulting in a higher click-through rate (CTR) and conversion rate.
Display ads can be used to target people who have already visited your website or interacted with your brand in some way. This can help to re-engage potential customers who may have shown interest but didn’t convert on their initial visit.
Display advertising can be a cost-effective way to reach a large audience compared to traditional advertising methods such as TV and print ads.
Effective Targeting for Powerful Results
There are several types of display ad targeting options available for businesses to reach specific audiences:
Demographic targeting involves targeting ads to specific age groups, gender, education level, income, and other demographic characteristics. This type of targeting is useful for businesses with a specific target audience in mind.
Geographic targeting involves targeting ads to people in specific geographic locations such as cities, states, or countries. This type of targeting is useful for businesses with a local or regional focus.
Geofencing is a location-based technology that creates a virtual boundary or a “fence” around a particular area, such as a building or a specific geographic location. This technology uses GPS, Wi-Fi, cellular data, or radio frequency identification (RFID) to establish the boundaries of the virtual fence. Once a device, such as a smartphone or a tracking device, enters or exits the boundary, geofencing can trigger the ad platform to serve that person an ad.
Behavioral targeting involves targeting ads to people based on their online behaviors and activities, such as the websites they visit, search terms they use, and the content they engage with. This type of targeting is useful for businesses that want to reach people who have shown specific interests or behaviors relevant to their products or services.
Contextual targeting involves targeting ads to people based on the content they are currently viewing. This type of targeting is useful for businesses that want to display ads relevant to the content of the website or page that the user is currently browsing.
Retargeting involves targeting ads to people who have previously interacted with your business, such as by visiting your website or adding items to their cart. This type of targeting is useful for businesses that want to re-engage potential customers who have already shown interest but didn’t convert on their initial visit.
Lookalike targeting involves targeting ads to people who have similar characteristics or behaviors as your existing customers or website visitors. This type of targeting is useful for businesses that want to reach new audiences that are likely to be interested in their products or services.
Device ID in display advertising refers to a unique identifier that is associated with a specific mobile device, such as a smartphone or a tablet. These identifiers are used to target specific devices with display ads and to track the performance of those campaigns.
These are just a few examples of the display ad targeting options available to your business. The best targeting strategy will depend on your business goals, target audience, and available data.
How does this work?
The magic behind this channel is understanding how your brand gets in front of the right person. Here’s how it works:
We Create a Compelling Ad:
FanBase creates the display ad using graphics, images, text, and other media. The ad is designed to attract the attention of potential customers and encourage them to click on the ad.
We Choose the Right Target:
Together, with you, FanBase chooses the targeting options such as demographic, geographic, behavioral, or contextual targeting to reach the right audience.
Ad is Submitted to the Ad Network:
FanBase works with the top media buying platforms in the world to ensure the best placements & lowest costs, resulting in the strongest ROI for our clients.
Ad is Displayed on Websites:
When a website publisher agrees to display the ad, our ad network serves the ad on the website. The ad appears on the website in various locations such as the header, sidebar, or footer wherever your target is online – checking the weather, watching their teams, playing a game, reading the news, and more.
User Clicks on the Ad:
If a user finds the ad interesting or relevant, they can click on the ad. Clicking on the ad takes the user to your website or landing page.
Ad Performance is Measured:
We track the performance of the ad using metrics such as impressions, clicks, click-through-rate (CTR), conversions, and return-on-investment (ROI). We use this data to optimize the ad campaign and improve its performance.
Overall, display ads work by targeting a specific audience and displaying ads on websites that attract that audience.
Measurable Results = Confident Investment
The success of display ads can be measured using various metrics and key performance indicators (KPIs) that track the performance of the ads and their impact on your business goals. Here are some of the most common metrics used to measure the success of display ads:
The number of times an ad is viewed by a user – used for awareness & reach campaigns.
CLICK-THROUGH RATE (CTR):
The ratio of clicks to impressions, which indicates how many people clicked on the ad after viewing it – used for traffic campaigns.
The percentage of users who completed a desired action, such as making a purchase or filling out a form, after clicking on the ad.
COST PER CLICK (CPC):
The cost of each click on the ad, which helps determine the overall cost of the campaign.
RETURN ON AD SPEND (ROAS):
The revenue generated from the ad campaign compared to the cost of the campaign.
VIEW-THROUGH RATE (VTR):
The percentage of users who saw the ad but did not click on it, but later visited the advertiser’s website or completed a desired action.
The percentage of users who interacted with the ad, such as hovering over it or expanding it.