After the initial targeted email send, we can redeploy to those who have showed a level of interest & engagement with our initial send. This strategy helps move buyers down the funnel towards closing.
• Openers – Interest
Redeploy to people who have already opened your email but did not click on your offer. Use an even better deal to get the user hooked.
• Clickers – Intent
Redeploy to users who have opened and clicked on the first email. These users are intending to use your services so engage them with additional services or a new call to action.
Target users who did not open your original email with a even sweeter deal to get them engaged with your brand.