WHY SOCIAL MEDIA?

Paid Social Media needs to be a part of your marketing plan

42% of Americans say Facebook is their #1 influencer of purchases.

Nearly 20% of all time spent online is spent on Facebook.

1 in 5 mobile minutes is spent on Facebook and Instagram.

74.5% of small businesses already use social media to advertise their business.

Resort towns rely even more on paid social media for several reasons:

• Visitors use these platforms to plan their trips & navigate the area while they’re visiting.
• Most likely, visitors don’t currently follow your Facebook or Instagram pages, so they won’t see what you’re posting unless you pay to reach them.
• Locals have begun to rely on social media for local businesses’ news and promotions

Knowing how and when to reach your target, social advertising can help you earn brand recognition and increase revenue.

Why PAY for social media?

There are several reasons why you should consider paying for social media advertising:

Only 2.6% of a business’ existing Facebook Fan base sees its Page Posts – very low organic reach.
Facebook offers super powerful targeting capabilities that deliver cost-effective results.
Facebook Ads offer options that are effective at all stages of the decision making funnel on a purchase.
Facebook Ads have a positive impact on mobile search traffic.

Targeted audience:

Social media advertising allows you to target specific demographics, interests, behaviors, and locations, enabling you to reach the people who are most likely to be interested in your product or service. This targeted approach can help you to maximize your return on investment (ROI) by delivering your message to the right people at the right time.

Increased visibility:

Social media advertising can help you to increase the visibility of your brand, product, or service on social media platforms, such as Facebook & Instagram. With the high volume of content and competition on these platforms, paid advertising can help you to stand out and get noticed by potential customers.

Cost-effective:

Social media advertising can be very cost-effective compared to other forms of advertising, such as traditional media. With social media advertising, you can set your budget and target your audience, enabling you to control your advertising costs and maximize your ROI.

Measurable results:

Social media advertising provides you with detailed analytics and insights into the performance of your ads, including impressions, clicks, conversions, and ROI. This data can help you to optimize your campaigns and make informed decisions about future advertising strategies.

Flexibility:

Social media advertising is very flexible, enabling you to create and run ads in different formats, such as image, video, carousel, or stories, and to adjust your targeting, budget, and messaging based on your goals and results.

Overall, social media advertising can be a powerful tool for businesses to reach their target audience, increase their brand awareness, and drive conversions and revenue. However, it’s important to develop a clear strategy, set the right KPIs, and choose the right partner to deliver on the plan.

Our Digital Marketing and Paid Social Media Strategies Engage Your Audience with a Powerful Online Presence

Scroll-Stopping Creative Campaigns

Brand Awareness with YOUR target

Powerful Copy that Compels Action

Actionable Reporting