Video

Video continues to dominate in how consumers prefer to be educated, informed, and inspired by the products and services they decide to purchase.

STREAMING TV

Streaming TV is one of the strongest top-of-the-funnel products out there based on the sheer volume of views you can accomplish.  This is also such a great way to achieve not just brand awareness but trust, and explaining complex products and services.

Your ad can be seen by your target viewing live or on-demand content through Smart TV, Puck, stick, or dongle, Gaming consoles, Laptops, tablets, or mobile devices

The daily daily distribution of time spent with traditional and Streaming TV among adults in the United States has changed dramatically from 2018.  Just 3 years ago, only 21% of that time was spent watching Steaming TV;  now it’s 41% and growing rapidly.  A few more Streaming TV stats to consider:

  • 40% of users pause content to learn more
  • 60%of viewers conduct online searches while watching a live stream.
  • 63% of people aged 18-34 are watching live-streaming content regularly – making millennials the largest group of live content consumers

WHERE YOUR AD WILL APPEAR: Your commercial will reach the largest network of Streaming TV inventory out there.

Premium content

  • Publishers that produce their own TV content
  • National networks that people love & follow

Content distributors

  • Publishers or partners that own the rights to distribute TV content
  • Distributors have access to a variety of inventory that appeals to large audiences

Regional networks

  • Connected  TV (CTV) devices, including smart TVs, Apple TV, Roku, Amazon Fire Stick, PlayStation, etc. Inventory & Platforms
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PRE-ROLL VIDEO

Pre-Roll Video is an outbound advertising tactic that allows you to target only the customers that you’ve identified as your target audience.  It’s an online video commercial that appears prior to an online video and is typically :15  or :30 seconds in length. Once you click on certain online video links, a Pre-Roll advertisement will be served before the video content.

WHY VIDEO?

  • 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video
  • People spend and average of 2.5 hours/day watching online video (up from an average of 1.5 hours per day in 2018)
  • On average, people watch 19 hours per week of online video  (an increase of 1 hour/week compared to 2021, and an 8.5-hour increase per week across the past four years)
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YOUTUBE

YouTube is the second most visited website, right after Google itself.

81% of Americans used YouTube in 2021 and 500 hours of video are uploaded every minute!

All of the reach statistics are staggering, so it goes without saying that YouTube is a great way to build brand awareness along with a unique brand identity. Based on the sheer size and scope of YouTube users, along with the precise targeting, YouTube is a great strategy to build brand awareness in a unique and engaging way.

YouTube Users are Engaged Users

  • • 70% of viewers say that YouTube makes them more aware of new brands
  • • Viewers are four times more likely to use YouTube to find information about a brand, product, or service (vs. other platforms)
  • • Viewers say they’re twice as likely to buy something they saw on YouTube
  • • 85% of Americans used YouTube in 2021
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