Pay-per-click (PPC) marketing, or simply paid marketing, allows brands to deliver targeted ads across search engines, social media platforms, and other trusted websites. As a business owner, this type of marketing technique can help you gain more customers than you would by only using search engine optimization (SEO) for organic traffic.

In order to reach your audience through the noise of today’s digital landscape, you need a paid marketing strategy. It’s not enough to simply have a website or an Amazon Store Page and hope users will visit.

Here are even more reasons to invest in a paid marketing campaign and utilize our affordable digital advertising services:

• Send traffic to your website within hours of setting up a campaign.
• Pinpoint audiences that will engage and convert.
• Build brand recognition with your target customers.
• Gain a wealth of useful data about who is searching for your brand.

Paid marketing platforms, ad policies, and PPC best practices are constantly evolving to meet the needs of consumers and advertisers. While the strategies and tactics may change, paid marketing should always play a role in your digital marketing campaign. Get in touch with our team at FanBase today to start investing in our digital marketing services and start seeing growth in your business.

OUR PROVEN PROCESS

Every business is unique, so every SEO plan is customized.

EVALUATE

We map out a plan based on your business and your competitors’ online marketing activities.
We pinpoint the keywords consumers search when trying to find businesses like yours.

LAUNCH

Typically, ads start showing in the search results within hours of launch.

When a user searches for a keyword included in your campaign, your ad appears in Google’s search results.

CONSTRUCT

We set up your custom campaign with precisely defined ad groups, keywords, and ads tailored to your certain business and audience.
We write targeted ads designed to entice your potential customers to click on your ad over others.

CLICKS

We’ll send your customers to the most relevant page on your website.
Our tracking capabilities will give you insight into the actions visitors take once they land on your website, so you can see what most customers are searching for.

OPTIMIZE & IMPROVE

Supported through the use of machine learning, FanBase uses the most up-to-date tactics to ensure your campaigns are fine-tuned and effective. With our affordable digital advertising, you can feel peace of mind when trusting us with our digital marketing services.
We build campaigns around your most valuable key performance indicators (KPIs) and the goals laid out during our initial strategy discussions. As industries evolve and new tools become available, our agile team is ready to pivot as needed to support your business. All we want to do is help your business thrive. Reach out to us today to discuss how PPC can benefit your business.