Education

Know & Find the Prospect

Build Awareness When They’re Researching

Compel Them to Tour When They’re Deciding

THE HOW

Choose a digital marketing agency willing to partner with you to meet your goals.

At FanBase, it all starts with a custom plan to deliver on your enrollment goals. We bring our knowledge, experience, and insights to the table, and together, we will build a plan that puts the wind in your sails for a successful school year.

EARLY CHILDHOOD EDUCATION

• Digital marketing for early childhood schools focuses on leveraging online platforms to attract, engage, and retain families seeking quality education for their young children.
• The strategy typically includes a combination of highly targeted digital advertising campaigns.
• Successful digital marketing in early childhood education builds relationships with parents, fosters trust in the institution, and helps the school stand out in a competitive market.
• FanBase prides itself on being an expert in digital advertising for Early Childhood Schools and hosts a great deal of experience in this space.

PRIMARY & SECONDARY EDUCATION

• Open enrollment starts for most schools in January, and most parents have made their decision for the next year’s enrollment by April.
• Reach them in early childhood: 70% of students switch schools only once or twice before high school while over 30% of elementary school students make more than one school change between 1st and 8th grade.

HIGHER EDUCATION

• Don’t neglect non-traditional students. Forbes reports that 58% of students graduate in up to 6 years, as opposed to the standard 4.
• Universities spend between $429-$623 per student on marketing
• The average age of a graduate student is 33.
• 83% of college students are completely, very, or somewhat confident that “they will earn enough money to make the cost of college worth it.” 60% of parents believe it’s worth the investment. But only 36% feel confident they can pay for 4 years of education costs.
• Marketing your graduate career outcomes is compelling for prospective students.

TARGET THE BEST AUDIENCE

Higher Education:

• Gen Z Seeking Undergraduate Program: GEOFENCE (past visitors to rival universities), CONTENT (colleges & universities, education, college sports, standardized & admissions tests), BEHAVIORAL: Gen Z audience, TikTok users, college & universities, college life researchers, DEMO (graduating high school, high school graduate)
• Parents of Undergraduate Prospects: CONTENT (colleges & universities, distance learning, college financing), BEHAVIORAL (teenagers in household, parents of high school students, colleges, & universities, parenting & family), DEMO (parents of teenagers, household income threshold)
• Graduate Degree Seekers: CONTENT (distance learning, education, career resources & planning, resumes & portfolios), BEHAVIORAL (master’s degree, business education, higher education seekers, continuing education), DEMO (has undergraduate degree, college graduate, age 30-39, millennials)

Primary + Secondary Education:

• Expecting + New Parents: GEOFENCE (nearby children’s stores), CONTENT (what to expect, daycares, preschools, baby programs), BEHAVIORAL (early childhood education, parenting & family, children in household 0-8, pregnancy), DEMO (pregnant, children in household 0-8), GEO (driving distance to school)
• Parents of Primary Children: CONTENT (support for childhood behaviors, elementary education, elementary schools, elementary curriculum, best teachers, best schools)), BEHAVIORAL (parenting & family, early childhood development, early childhood education) DEMO (children in household 0-8, pregnant), GEO (driving distance to school)

Based on client successes and industry trends, here are the most effective channels in Education