![contractor](https://fanbaseco.com/wp-content/uploads/2023/07/contractor.jpg)
Home installation service drives record conversions with paid search.
Home Installation Services
Campaign Length
One month.
Objective
To increase website form-fills for free installation estimates.
Challenge
With growing interest in home services during COVID-19, the client wanted to stand out to local customers searching for new installation services.
Solution
Our recommendation was to focus on a bottom-of-the-funnel strategy, targeting customers who are actively searching online for home services solutions. We strategically bid on targeted keywords to enhance efficiency around the client’s budget limitations.
Results
![FanBase-pinklooparrow](https://fanbaseco.com/wp-content/uploads/2022/08/FanBase-pinklooparrow.png)
The client generated 46 conversions over the 4-week campaign run via form-fills and phone calls that derived from ad and landing page views!
KEY FINDINGS
![FanBase-greenswirlarrow](https://fanbaseco.com/wp-content/uploads/2022/08/FanBase-greenswirlarrow.png)
By focusing on customers who were actively seeking home services, the client reached a highly targeted audience during a time when interest in their service was booming. This generated both new customers and a huge ROI because the campaign budget was highly focused on a relevant audience with intent to purchase.