If you’re a business owner, then you likely have heard the term SEO hundreds if not thousands of times. Search engine optimization has one goal: to drive traffic to your website by improving its ranking on search engines, such as Google. A digital marketing agency uses SEO to help you reach your audience. Let’s take a look at how they can increase your website’s traffic.

They Use the Right Keywords

Algorithms aside, one of the ways that a digital marketing agency will use SEO is by creating content using highly searchable and relevant keywords. The digital marketing firm manages all the research and analytics to choose the perfect keywords and terms to grab the attention of search engines. Still, there are other ways they use SEO.

They Build Confidence in Your Website

One of the ways to get a search engine’s attention is to build confidence in your website by using SEO. Great engaging content that’s not stuffed with keywords lends credibility to your website. With the right kind of content, your website will move toward a coveted spot on the first page of returns. According to Hubspot, about 75% of users only go up to the first page of search results.

They Provide Organic Traffic

SEO drives traffic organically, which means you don’t have to pay for advertising. A digital marketing agency will use SEO to drive organic traffic to your website, which helps improve your website ranking with search engines and helps with conversions. If leads organically come to your site, then they were seeking your services or products. These are high-quality leads because they are easier to convert into customers.

This circle of your site is ranked higher because of the number of organic visitors you have, but it isn’t easy to get organic traffic if your site is not ranked high. A digital marketing agency can correct the problem using SEO.

More small business owners are choosing professional marketing teams to manage their SEO. This type of marketing is becoming more complicated as algorithms change. Having a professional team to manage your website’s marketing tactics is the best way to drive traffic to your website. Get in touch with us today to find out how our team can help!