Mobile phones have become an integral part of our lives. We use them for everything from communicating to staying up to date on current events to keeping track of important appointments. Everything we need is now conveniently located in the palm of our hand, making mobile optimization necessary for businesses to succeed. Here are a few reasons why mobile optimization matters.

Necessary SEO Tactic

Mobile usage has increased dramatically over the past several years and continues to increase. More internet users are surfing the web with mobile devices than ever before, and they’re clicking away from websites that aren’t mobile-friendly. This makes it an important part of SEO. According to HubSpot, over 25% of companies invest in mobile optimization as an SEO tactic.

Better Rankings

Top search engines like Google, Yahoo and even Bing prioritize websites that are mobile-friendly. That’s why you’ll often discover that a digital marketing consulting company will recommend mobile optimization to rank higher in search engine results pages. Google has now unleashed mobile-first indexing, meaning that it instantly ranks mobile-friendly sites first.

Better User Experience

User experience plays a key role in whether your business succeeds. When you don’t have a mobile-friendly site, you’ll notice an increase in bounce rates, signaling a poor user experience. Users that don’t enjoy your website are less likely to become long-term customers. User experience is a critical factor that a digital marketing consulting company will look at.

Better Conversion Rate

Mobile optimization plays a critical role in driving conversions for businesses. Mobile users find it challenging to navigate websites that aren’t mobile-friendly, so they more than likely won’t stay on a desktop page. Then, they need to be able to easily navigate the website to find what they are looking for. Mobile optimization ensures that users can do all of this and more, helping increase your sales.

Competitive Advantage

Remember that only 25% of companies are investing in mobile optimization as an SEO tactic. This gives those businesses a key advantage over companies that don’t make mobile optimization a priority. You’ll have increased web visibility, be able to focus on younger target markets, such as Generation Z, and enjoy a higher conversion rate.

When you decide to invest in mobile optimization, you’re investing in your company’s future. Businesses will have increased web visibility, offer users a more positive experience, and enjoy more sales. Contact FanBase today for expert digital marketing work that’ll deliver great results for your business!