Device ID strengthens local tourism by driving 2,822 new visits.
Local Tourism Office
Campaign Length
Two months.
Objective
The client aimed to drive foot traffic to their area for local tourism.
Challenge
Effectively capturing their target audience of individuals who may be interested in traveling to and visiting nearby destinations.
Solution
We highly recommended Device ID in order to capture and track foot traffic by targeting popular local markets, malls, and sightseeing spots. Using a 9-month look back period, we were able to capture the devices of people who had previously visited the area and serve them an ad with an enticing message for a return trip.
Results
The Point of Interest (POI) Attribution Reports generated from the campaign indicated that Device ID helped grow local tourism by 2,822 unique visits over the two-month campaign period!
KEY FINDINGS
As a top of funnel awareness product, Device ID has the ability to guide users into the sales funnel by establishing branding and curiosity. We have often seen that with the right creative message, website traffic also increases!
