![nonprofit](https://fanbaseco.com/wp-content/uploads/2023/07/nonprofit.jpg)
Non-profit matches 83 donations back to device ID and email campaign
People & Society—Non-Profit Donations
Campaign Length
Three weeks.
Objective
The client sought to grow the number of donations received.
Challenge
Effectively reaching people during the holiday season and before year-end.
Solution
Since the client was looking to track total donations f rom this campaign to help them identify successful tactics they can use in the future, we recommended running Device ID and Email campaigns to drive interested individuals to a donations-specific landing page, which was also set up as a conversion point. Big-box and local stores were targeted using Device ID to extend reach, while the Email campaign focused on targeting moms with children, holiday shoppers, and online shoppers.
Results
![FanBase-pinklooparrow](https://fanbaseco.com/wp-content/uploads/2022/08/FanBase-pinklooparrow.png)
The client spent just over $6,000 in retail spending for the campaign period.
Ultimately, we were able to reach a targeted audience with strong engagement driving over 7,400 people to their donation page and matched back to 83 donations tied directly to our Device ID campaign!
KEY FINDINGS
![FanBase-greenswirlarrow](https://fanbaseco.com/wp-content/uploads/2022/08/FanBase-greenswirlarrow.png)
Take advantage of Matchback reports to track return on advertising spend (ROAS)! Setting up conversion points by placing a pixel on a client’s website will also enable more in-depth reporting and analysis.