Resort Brought in 87 New Guests in 2 Months | Case Study
Vacation resort increased brand awareness and room bookings with Programmatic Display, Device ID and Streaming TV
Grow branding & awareness and gain hotel room bookings.
75 miles around a large city in the South.
Unique visits to the vacation resort
Toal visits to the vacation resort
STRATEGY & SOLUTIONS
Our team recommended behaviorally and demographically targeting retirees, golf enthusiasts, and affluent vacationers through Programmatic Display and Streaming TV.
Optimizations were made by adding more creative sizes to the Display campaign to extend reach and relevancy.
The Device ID campaign utilized a competitive conquesting strategy by geo fencing similar vacation resorts in the area.
Nearly 90 unique device IDs were recorded at the vacation resort across the two-month campaign period, which indicates these individuals received our ad and then physically visited the client’s location.
A pixel was placed onsite with five conversion URLs set up to track user actions on the client’s location and booking pages.