The days of only advertising on television or just putting a listing in the Yellow Pages are over. Now it’s all about trying to get in front of people on their phones, tablets, or laptops. If you’re a business owner, you need to work with a digital marketing company with a solid search engine optimization (SEO) strategy.
If you need something to show you the power of searching on a smartphone, consider this: According to Think Google, 76% of people who search for a business on their phone will then go to one of the places they saw on the search. Imagine what would happen if you were at the top of those search rankings! So, what do you need to do? Let’s review what any digital marketing company would inform you about SEO.
Think Like Someone Searching on Google
Sit down and consider, what would a potential client or buyer ask if they sat down and opened up Google? Yes, there are other search engines out there, but Google is at the top.
The digital marketing company you hire will research to determine what phrases are Googled most regarding your business’s services or products. From there, those phrases and keywords will be incorporated into your business website’s web copy and blogs. This way, over time, Google’s algorithm will decide that you are a top choice in your industry!
Become the Authoritative Source
As mentioned before, as a business owner, you want to become the go-to source for your industry, especially when it comes to what people might be searching for on Google. Are you the best at making a product or providing a particular service? The digital marketing company you hire will demonstrate how your business is the true expert in that particular niche by ensuring your website is SEO-friendly.
Win the Snippet
Are there things that you can write in a blog post that would answer questions people searching on Google might ask? Your digital marketing company will ensure definitive answers are placed on an FAQ page on your company’s website. This way, Google will decide that you have the most compelling and accurate answers; then, Google could take an entire paragraph, or snippet, and put that high in its rankings. That alone could get people to click on your business’s website!
These are the very basics of SEO; there is a lot more ground that can be covered. For further assistance, reach out to FanBase today. We can’t wait to help get your business ranking!
